Meet the Team – Mac Matza

Meet the Team – Mac Matza Introducing Mac Matza, our talented Web Developer here at Jenesis. Mac’s role goes far beyond building websites. From maintaining updates and improving security to managing hosting and protecting against cyber threats, he ensures every Jenesis site runs smoothly and safely. His work blends technical expertise with creativity — keeping our clients’ online presence secure, fast, and beautifully functional. One of Mac’s favorite parts of working at Jenesis is the…

Meet the Team – Lareina Tang

Meet the Team – Lareina Tang Introducing Lareina Tang, our Content Manager here at Jenesis. Lariena plays a key role in shaping the voice of Jenesis — crafting blog posts, emails, and website content that connect with audiences and drive results. She also reviews team content before it reaches clients, ensuring everything we publish meets the highest standards of clarity, consistency, and creativity. Beyond writing, Lareina manages our SEO efforts, helping clients climb the ranks…

Meet the Team – Julie Luck

Meet the Team – Julie Luck Introducing Julie Luck, our talented Graphic Designer here at Jenesis Software. Since joining the team in November 2022, Julie has brought creativity and polish to every design project she touches — from social media graphics and flyers to email campaigns and marketing materials. Her work helps visually tell the Jenesis story across every platform and brand. For Julie, the most rewarding part of her role is the creative freedom…

Meet the team – Colleen Lapel

Meet the team - Colleen Lapel Introducing Colleen Lapel, our Director of Digital Operations and Account Management on staff here at Jenesis. I get to work with our amazing digital marketing team — from web developers and account managers to social media, SEO, design, and content experts. What I love most about what I do is partnering with our customers. I enjoy hearing what makes their business unique — their goals, challenges, and what they’re…

New Blog

Navigating Crisis Communication and Conflict

Lessons from My November 2025 C12 Curriculum This blog comes straight from my November 2025 C12 curriculum. If you’re not familiar with C12, it’s a peer group for Christian CEOs and business owners. Think of it like a monthly board meeting, but with prayer, accountability, and conversations about leading with faith. It’s been one of the best things I’ve ever joined as a business owner. This month’s lesson focused on navigating crisis communication and turning…

From Struggle to Success: The Power of Doing What You Love

True success isn’t just about money—it’s about loving what you do and finding purpose in helping others. Hear how one business owner turned challenges and tough conversations into opportunities to connect, serve, and grow. After 27 years of hard work (more…)

How “Epic Content Marketing” Can Help You Build an Insurance Agency People Actually Want to Hear From

When’s the last time you actually wanted to read a marketing email? If your answer is “Never, unless it involves free coffee,” you’re not alone. That’s exactly why Joe Pulizzi’s Epic Content Marketing hit home for me. It’s a reminder that people don’t wake up thinking about your insurance agency, but they do wake up thinking about themselves, their families, their businesses, and their worries. Pulizzi says the goal isn’t to sell, it’s to become…

The Business Value of What You Remember

Each month, I memorize one verse of Scripture. It’s a simple discipline that connects my faith to my focus. It helps me pause, reflect, and remind myself that wisdom comes from God, and that my business decisions should flow from that foundation. I began doing this years ago when I realized how easy it is to be surrounded by information but shaped by very little of it. We read, listen, and scroll constantly, yet how…

JenesisNow Adds AI-Powered Email and Text Campaign Tools

Big News for Insurance Agents! JenesisNow just got smarter. Our new AI-assisted marketing templates make it effortless to create, polish, and send professional email and text campaigns, right inside your management system. No switching between tools No copywriting stress Just faster, more effective communication that keeps your agency top-of-mind with clients Read the full announcement here on EINPresswire

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Meet the team – Misty Bayerl

Meet the Team – Misty Bayerl Introducing Misty Bayerl, our Executive Assistant here at Jenesis. Misty describes her role as part coordinator, part organizer, and full-time problem solver — ensuring everything behind the scenes runs smoothly. Her day begins with communication, sorting through messages, and making sure schedules align so everyone has what they need to succeed. But Misty’s work goes beyond emails and calendars. From podcasts to written content, she helps manage projects across…